The Secret To Selling Your Fort Lauderdale Real Estate Home Or Condo In Today’s Market
June 7, 2008
I’m going to let you in on a secret that can change your life forever. No it’s not how to lose weight while still eating everything you want, but it’s close. No, it’s not how to make a million dollars by selling crap on Ebay. And, unfortunately it’s not how you can become the next American Idol. However, I can help you solve the dilemma of your Fort Lauderdale real estate home or condo sitting on the market for months and months at a time.
Okay..are you ready? Are you sitting down? Do you want to know how to sell your home or condo really fast? Stop playing games with the consumer! Yep, that’s it.
There are buyers out there. I know it. They call me and email me all of the time. Many of them have more information at their disposal than your real estate agent does. Most of them have done more research than your real estate agent has done. They know what’s going on in the market than you think they do. There’s this thing called the Internet that is really empowering the buyer more than ever before.
You’re not going to pull the wool over their eyes. There’s this new term being spoken about in real estate and it’s called transparency. Some real estate agents understand it, I would be willing to bet that yours does not. More than likely the fear of disintermediation rather than the preparation for it is causing their problem. He or she does not realize that a prospective buyer can pull comps, find out your mortgage status, see if you are paying your bills, ascertain if you have any code violations, see what kind of neighbors you have, find out if there are any sex offenders nearby, check out the local school system and so much more without leaving the comfort of their home from anywhere in the world.
They say knowledge is power. Well that is certainly a true and correct statement.
Now let’s talk pricing. If I can take any home or condo that’s for sale in the Fort Lauderdale real estate market and within minutes tell you very accurately what that property is worth and more importantly in today’s market…what it’s likely to be worth in the very near future, don’t you think a prospective buyer can? Of course they can.
The only people who do not realize this is you the seller, and your technologically deficient, game playing, see what he can get real estate agent.
You want to sell your Fort Lauderdale real estate home or condo fast…and I mean real fast? Price it right immediately and learn to adjust the price according to the variables affecting and influencing the market. Unfortunately it doesn’t matter that you put in a new kitchen. It does not matter that you have home staging. It does not matter that you gussied up the home with flowery landscaping.
I’m sorry but unlike you’re current real estate agent I’m not looking to BS you. I believe you need the straight scoop on what is going on in this market and excuse me if I am wrong, but I think the reason you have your home listed is to actually sell it.
I work with buyers and today’s buyer is looking for the best deal possible. I keep reading about real estate agents and their insulting demeanor towards that which they perceive as a “low-ball” offer. More than not, what they consider to be a low ball offer is nothing more than the agent not being able to relate to the seller why the offer is so low. When in fact the offer is actually in line with the comparable values and economic factors in the target property’s vicinity.
Here’s a challenge. Ask your agent to provide you with a comparable analysis on your property every 30 days that you have your home listed and see if the comparable price he gave you when you listed the property resembles the most current CMA he runs for you. Then after the shock wears off, you’ll realize you are not receiving “low-ball” offers. You are receiving offers based upon CURRENT variations in the marketplace.
Do you realize that certainmost banks will not accept an appraisal that contains closed sales more than 90 days old. Many are also requiring appraisers to include the listing prices of homes that are active and pending as well.
Here’s an example. You called an agent in January and asked him to sell your home. He told you that it was his opinion that the home was worth $300,000.00 So you agreed to list it as such. But it has sat for 30 days without an offer so he asks you to lower it to $285,000.00. Still no offers and 30 days later he asks you to lower it to $265,000.00. Along comes an offer on your property. Uh..Oh…the offer comes in and it’s at $230,000.00.
Your agent is outraged, he’s insulted, he is repulsed by the “low ball ” offer by someone trying to steal your house! He advises you not to accept it. 30 days later he advises you to lower the price to $240,000.00. Right about now that offer for $230,000.00 doesn’t sound all that bad does it.
And then it happens. The poison pill is delivered. There are two houses that were in foreclosure in your immediate area. One just closed at $190,000.00 and the other for $185,000.00. To add insult to injury, there are now 3 other homes for sale in your neighborhood and they are listed around $180,000.00. This my dear seller is the effect of a declining market and you are a victim of the results of a transparent regression analysis.
Now what do you think your home is worth? You are left with two choices and only two choices. Take your home off of the market or lower your list price to compete knowing full well that you are listing your home at a price more than 40% below what you originally hoped to receive.
Far fetched? Not at all. This is happening all over the Fort Lauderdale real estate market and the buyers out there know this. It’s your agent who hasn’t a clue.
If you want to sell your Fort Lauderdale real estatehome or condo, there are buyers out there and they are ready, willing and able to buy. I know because they have me looking for them. I also know there are sellers who have had this exact scenario happen to them because they have called me too.
There really is no secret, but if there is one that as a seller you want to hang your hat on it’s this. Price your home to sell correctly at the outset and you are going to be in an infinitely stronger and more likely position to obtain a true and viable offer on your home.
You can either choose to price it correctly now, or wait a few months and the market will price it for you. It’s your choice…for now.
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If you are interested in learning more about buying a home or condo in Fort Lauderdale or anywhere in South Florida; or if you need any information about the Fort Lauderdale real estate market, please feel free to contact me and it would be my pleasure to assist you.You can contact me at the number shown below or please feel free to contact me by the form below and I, or one of my assistants, will be sure to get right back to you within a few hours, if not sooner.
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Robin Sing-Cunningham
robins@robinashley.com
Access USA Realty
Local Fort Lauderdale | South Florida : 954-709-7461
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Barry Johnson: bjohnson@robinashley.com
