I Guarantee To Sell Your Fort Lauderdale Home In 30 Days Or Less

Do you know how long it will take to sell your Fort Lauderdale home in this current market via conventional sales methods? Are you prepared to wait 6 months or more to see the sold sign in your front yard? Well if you can’t answer yes to either of these questions, you may want to re-assess what you and your current agent are doing to get your home sold. In fact, you may even want to fire your current real estate agent…if you even can!

Altos Research, a national real estate research firm released a report earlier this week and it confirmed information that many of us here in the Fort Lauderdale real estate market already knew. It’s taking a long, long time for homeowners to sell their homes.

The Altos report found that homes for sale here in South Florida are taking on average as more than 5 months for homes on the market to sell. The average days on market for homes to sell in the Fort Lauderdale real estate market is the slowest in the Country. Often the home that does sell, has been reduced in price several times before it actually sells. This phenomenon is known as “chasing the market down”. No it’s not a game and it’s most assuredly not a good thing to have to be involved in.

Let me explain what “Chasing the Market Down” is.

You priced your home at $260,000.00 on February 1st, which was what your agent thought was market value then. Between February 1st and April 1st (60 days on market) several homes in your area sell, your market price drops to about $235,000.00. You do not realize the impact this has on you and are still convinced your property is worth $260,000.00. Your agent has mentioned a price reduction, you have resisted. You really believe your home is worth $260,000.00, after all, it was worth over $325,000.00 last summer.

On April 15 you agree to reduce your price to $240,000.00, which seems like a considerable reduction, after all $20,000.00 is a lot of money when it is coming out of your pocket. But is it? You are now priced at $240,000.00 and the market value is $235,000.00.

Another 30 days goes by and still…no showings and no offers! You wonder what is the agent doing to sell your home? Your agent has suggests that another price reduction is in order, even though you JUST reduced it $20,000.00 a month ago. What is going on? This is serious!

You finally agree to reduce your price to $235,000.00 on May 1st, but uh oh…another month has gone by since market price was established at $235,000.00. Have you asked for and received an updated valuation? You should be getting an updated valuation every 30 days at minimum. Since you have not received one you don’t realize that the market has dropped yet again and it’s painful to realize that your REDUCED price of $235,000.00 is now overpriced as the market shows a value of $215,000.00.

What started out as a “let’s see what we can get” act of futility now finds you chasing the market down.

As you chase the market down, you realize if you had priced the property correctly at the outset, it is very likely that you could have actually sold the property and moved on with your life. As it is now, your sitting on a property whose value is falling in a declining market.

Many real estate agents and many homeowners are not grasping the reality of the economics of the current real estate market. For some reason the simple laws of supply and demand are ignored. The housing crisis in the Country has been felt harder here in South Florida than just about any other market in the nation.After a record period of rapid appreciation in the last 5 years or so, home values have steadily declined over the last 24 months.At the same time an unprecedented number of foreclosures, coupled with a decrease of willing and able buyers who are having problems qualifying because of the tightening of the belt by most mortgage lenders…and you are left with a veritable picture of the perfect storm of supply and demand.Here’s the problem.

The sooner local real estate agents embrace the immutable laws of supply and demand economics and professionally advise their cozened seller clients, the sooner this market will turn around for them.To have a dog in the hunt in a market like this you must be competitive. High levels of inventory, coupled with decreased demand, MUST equate to lower prices. There is simply no gray area here.

Sellers if you want to sell your home quickly you can. I am sure of it. I guarantee it. It’s very simple. You just have to price your home according to what today’s buyer is willing to pay.Having the ability to properly value a property is the agent’s responsibility. Taking a big bite of the reality apple and accepting what your home is really worth in today’s market, well that’s clearly your responsibility.

We are in what is described as a buyer’s market. there are indeed buyers ready, willing and able to purchase your home. If you want your home sold in 30 days or less, call me, email me or fill out the contact form below. I guarantee I will sell your Fort Lauderdale real estate home or condo in 30 days at the price you agree to sell it for.

This isn’t rocket science. It’s simply a matter of supply and demand.