Advertising On The Fort Lauderdale News Network | Social Media Marketing In South Florida
We get quite a few inquiries each week regarding advertising and integrated promotional marketing campaigns. Until recently, we basically sought to promote those products which we own, or had an interest in. We focused on building a great site, with great content and driving consistent traffic to the site.
Based upon our rankings in the search engines and the traffic those SERP’s have provided us, we have been seeing our numbers rise week by week. We really did not think of ourselves as a burgeoning Fort Lauderdale advertising agency and we certainly never intended to become another guru promoting their SEO prowess.
Our intention was to drive significant revenue to our partners and to our in-house businesses while continuing to deliver the content that people wanted to see. We’re not interested in replacing serious local news outlets, but we did intend on being recognized by our readers for involving them in our “programming” by the utilization of various social media efforts.
However, along the way, some interesting developments began to occur. Events and festivals that we have been writing about began seeing visitors as a direct result of our articles. Restaurants and local businesses began seeing an increase in customers and clients as a result of being mentioned here. And then, when we began incorporating mentions in our Tweets and Facebook status updates, the doors began blowing wide open!
Without really trying, our network of social media properties has become the foundation for the development of our marketing department. On April 1, 2011 we are accepting clients who are interested in furthering their business by taking advantage of the benefits of social media in today’s marketplace. Does social media work? You’re reading this article aren’t you?
That is to say, you found your way here to an article that we posted about the emergence of our foray into social media marketing. If we can get people like you to this article, imagine what we can do for your business. Are we social media experts? Of course not. Anyone who says that is lying to you.
What we are is a company that has developed a well tuned machine that drives interest, buzz and prospective business. It works very nicely for us and we can share what we do with your business.
Jay Baer wrote in an article last year, that 86% of companies not involved in Social Media found that their main impediment to utilizing this medium wasn’t money, time or even the ability to train their staff. The main reason he cited as the problem of Social Media implementation was the overwhelming obstacle of the inherent corporate culture.
You know, he’s absolutely right. Most middle managers don’t want to take chances. Most business owners run their business and follow the herd in terms of marketing and advertising. South Florida media companies have become quite adept in convincing their clients that Social Media is a fad.
Why? Because if they told their clients the truth, no one would ever run another flight of radio spots, no one would ever run any television commercials, and no one would ever use newspaper for anything other than fishwrap.
It is in the best interest of the local media companies to keep business owners in the dark How else could you charge someone $400.00 for a radio spot no one will ever hear, or $1,ooo.oo for a television commercial no one will ever see, or an ungodly amount for a newspaper ad no one will ever read?
They should be ashamed of themselves. I won’t even begin to get into the B.S. of Arbitron ratings and the way traditional media defines the size and reach of their audience.
What’s funny is when we run our campaigns, we often get television execs and radio managers asking us how we garnered so much traffic…on an ongoing basis.
We tell them about how we utilize social media and they roll their eyes. Not because they don’t believe it, but rather because they fear what would happen if too many people realized what the huge shift in communications was doing to traditional media.
Well don’t wonder any longer. We’ll show you how to take advantage of the fundamental shift in marketing and show you how you can drive more business for a fraction of the cost of traditional media.
If you give us the chance to show you what we can do, I guarantee that you will never run another television commercial or radio spot again. I’m also certain that you’ll laugh off newspaper advertising forever. Is that a strong statement? Sure it is. But we can back it up.
Check out our social media marketing department information page by clicking here.
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