Do you have a DVR or do you own a Tivo box? Like we said in the video above, most people don't watch commercials. Yet, for some reason, many businesses, even on a local basis, continue to pour money down the drain. Using our program you'll be able to specifically target the audience you're seeking.

When I'm in the car I never listen to radio spots. I used to be one of the best channel surfers around. That is until I installed a CD player. Then I subscribed to Sirius and I haven't looked back. With subscription radio and Internet radio, you'd be hard pressed to find a valid reason to spend money on radio advertising.

24 of the top 25 largest newspapers are experiencing record declines in readership. So if nobody is reading the big newspapers then you have to realize that no one is reading the local rags that get dropped in your driveway, hung on your door, or are found outside of convenience stores. So why are you wasting money on those types of non-performing ads?

60 million status updates happen on Facebook every day. 34% of blogs post opinions about businesses and brands. Do you know what is being said about your business, service or product? Well, you'd better! Consumers are ignoring traditional forms of advertising. In today's social and viral world, they are relying on "word of mouth" from friends, family members and people they network with online.

Social Media isn't a fad. Quite to the contrary, it's a fundamental shift in the way we communicate and how we relate to each other personally and how we relate to the businesses that we want to patronize. Success is achieved by listening first and selling second. To that end, you should know that the number of text messages, Facebook updates and Tweets (Twitter messages) sent in just one day exceeds the total population of the entire planet. Basically, you can continue to ignore the revolution, or you can become a part of it. But either way, you can't deny that it is most assuredly happening.

Before you place another ad on any television network, radio station or newspaper, ask the salesperson one simple question. "Can you tell me specifically how many people heard /saw/read my ad?" Then be silent as they fumble and stutter there way with a bunch of mumbo-jumbo terms trying to convince you that measurement is not important. Today's marketing must be conversationally driven, not broadcast noise. We'll show you how you can find out who is seeing and responding to your messages with great specificity. You can't get that with traditional advertising.